iPad & Social Media: A Paradigm Shift for Business

The iPad from Apple is significantly altering the technology landscape and business practices of companies and users around the globe. While there are emerging reports on the iPad and some of its impact on business, this report is the first to evaluate the changes that the iPad in conjunction with Social Media are having on the business environment.

Google Places vs. Facebook Places

This report evaluates the two location-based services from Google and Facebook in terms of their use for marketing purposes by companies in B2C markets that have physical points of sale (referred in the report as “local businesses”). The report is written in a user-friendly (business/ marketing oriented) way and does not require technical knowledge.

Peer-to-peer Location-based Mobile Services: Local Social Mobile Applications Beyond the Hype

This report addresses the leading app developers world-wide as well as recent applications making a difference and presents a visionary use of peer-to-peer mobile location-based services.

Google Buzz

This report discusses the social networking functionality of Google Buzz as of its release, disclosed plans for future functionality, and compares it to Facebook and Twitter's functionality for both online and mobile (e.g., iPhone) versions. Commercial growth and revenue markets are also discussed.

Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking

This report provides an overview and analysis for the process of mobilizing arguably the most popular social network: Facebook. This report will investigate the power added to Facebook when it's transferred to mobile world. This publication reviews features and services offered by way of mobilizing Facebook. Finally, the report evaluates the future of Facebook Mobile services.

Local Search Meets Social Search

This report evaluates local and social search in terms of potential adoption rates, advertising growth, ad revenues and competition in the local search industry. We explore five main principle factors that will have a significant impact on the evolution of local search over the 18 to 24 months and provide a concise description of the most significant trends, use case examples and major players in each of these areas.