Wireless Instant Messaging

www.MindCommerce.com

Duration: 1 day

Prerequisites: Understanding of basic wireless principles and business, Instant Messaging and the Internet

Objectives:

At the conclusion of the workshop the student will be able to:

• Understand IM and how it evolved.
• Understand technologies supporting SMS and Wireless Messaging
• Understand the various new wireless data protocols
• Understand the uses and benefits of WIM and the breadth of it application base
• Identify the technology vendors, service providers and players
• Identify the target markets and business issues for WIM
• Understand challenges and opportunities in deploying WIM
• Identify the business models associated with WIM.

Course Outline:

1.      Course Introduction

2.      Introduction to IM

2.1.            Why IM and not email?

2.1.1.      What it does for you

2.1.2.      How it evolved

2.1.3.      Convenience to end users

2.1.4.      IM and chat builds “community”

3.      Wireless Messaging

3.1.            SMS- what it is and how it works

3.1.1.      SMS applications

3.1.2.      Other wireless messaging mediums

3.1.3.      How SMS succeeded in Europe and Asia

3.1.4.      Challenges in the American Market

4.      Fusing IM and wireless together

4.1.            Digital Wireless Data Protocols

4.1.1.      GPRS

4.1.2.      1xRTT

4.1.3.      SMS

4.2.            Platforms for WIM

4.2.1.      SIM Toolkit

4.2.2.      BREW

4.2.3.      WAP

4.2.4.      Java

4.2.5.      RIM OS

4.2.6.      Danger Hiptop OS

4.3.            Making IM Wireless

4.3.1.      Presence detection

4.3.2.      Infrastructure Integration

4.3.3.      Privacy

4.3.4.      Security

5.      Barriers to WIM

5.1.            Applicability of phones for WIM

5.2.            Availability of suitable wireless services

5.3.            Pricing issues

6.      Tools for WIM

6.1.1.      QUERTY keyboards

6.1.2.      PDA phones

6.1.3.      TEGIC T9

7.      Players in the Market

7.1.            Carriers

7.1.1.      T-Mobile, Nextel, Cingular etc..

7.2.            Vendors

7.2.1.      724 Solutions

7.2.2.      Logica

7.2.3.      Comverse

7.2.4.      OpenWave

7.2.5.      Active Buddy

7.2.6.      AOL

7.2.7.      MSN

8.      Business models for WIM

8.1.            For the vendor

8.2.            For the service provider

8.2.1.      Mobile network operators

8.2.2.      IM service providers

9.      WIM strategy for business

9.1.            How to make it pay for your business

9.1.1.      Corporate users

9.1.2.      Mobile workforce and job dispatch

9.2.            Other related presence and community-based applications

      Mobile entertainment (games)

9.2.2.      Mobile chat, flirting and dating

9.2.3.      Mobile alerting and notification

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or email us at Training@MindCommerce.com

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