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Published: October 2007
85 Pages (PDF) and Spreadsheets (Excel)
Author: Frank Ohrtman
Single-user $ 495 US
Company-wide $ 1,995 US
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Single-user
$ 495 US
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Company-wide
$ 1,995 US
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Overview
This is a very unique report as it focuses on the three A's (Access, Affordability,
and Applications) when considering a WiMAX deployment. The author leverages
his real-world experience of deploying a large scale WiMAX system for a
major metropolitan educational institution to instruct others about the
many opportunities for WiMAX in education. Not only is this a valuable
resource for those seeking business drivers for WiMAX, his method of evaluating
using the 3A's can be used for any purpose to evaluate deployment issues
and options.
Written by subject matter expert, Frank Ohrtman, a consultant on multiple
WiMAX projects in US and abroad and author of WiMAX Handbook: Building
802.16 Wireless Networks and WiMAX in 50 Pages, this publication provides
an easy-to-understand process for assessing the parameters for a school
district-wide WiMAX deployment (access, affordability and applications).
It provides case study analysis based on project in progress in Palm Beach
County, FL of TV over WiMAX, "controlled" Internet access, school
financing/savings
The reader may use the author's unique approach to the 3A's of WiMAX as
a process and framework to determine feasibility and launch plan for any potential WiMax project or application-driven deployment.
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Key Findings
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One-to-one computing (one laptop per student) is a powerful market driver for the deployment of WiMAX as a wireless broadband access technology |
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School districts could provide broadband wireless internet/intranet access for their students at home for as little as $40 per student in capital expenditure of $1/month per student in operational expenditures |
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WiMAX-enabled laptops may be the only way for public schools to comply with federal mandates in education (NCLB, ATTAIN) |
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WiMAX provides a low-cost means for crossing the digital divide |
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The WiMAX in Education market could be $1.8 billion by 2015 |
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A school district can equip each student with a WiMAX enabled laptop extending
the school intranet's content and application to the student at home for
less than 10% of what a public school district receives in annual federal
money per student alone (before state and local funding)
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Target Audience
WiMAX vendors: this will prove to be a very lucrative niche market for those willing to focus on it and adjust their sales and marketing strategy accordingly
Laptop vendors: They will sell many more laptops more quickly if the laptops can be networked to the school intranet or Internet via a low-cost WiMAX network.
Computer chip vendors: 45 million public school students using WiMAX-enabled laptops will sell a lot of chips.
Network devices vendors: WiMAX deployments to schools will sell a lot of routers, servers and other devices.
Carriers: new technologies such as WiMAX may disrupt their traditional business and how to "turn the retreat into a parade"
Educators: How can the instructional yield from one-to-one computing be multiplied using WiMAX?
School administrators: What is WiMAX and why is it so important to instruction?
State/Federal/School finance professionals: provides strategies in ;aying for multi-million dollar WiMAX deployments
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Table of
Contents
This publications includes four working Excel spreadsheets:
- Lease calculator
- Cost of laptop and WiMAX as Percentage of Annual Student Allocation
- Pay for WiMAX Through Savings on Telecom and Textbooks
- Pay for WiMAX Through Savings on Tutors and Travel Time
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Main Body of Report
Introduction: Technology to the Kid via One-to-One Computing and WiMAX
Technology to the kid AND the classroom
One-to-One Computing and Federally-mandated Technology Literacy
The School Intranet: The Value Statement for Networked One-to-One Computing
Converging One-to-One Computing and School Networks
Extending the School Network via Wireless
Technology to the Kid: At school or at home
Market Drivers for the WiMAX-enabled One-to-One Laptop
Government mandates
Private vs. public networks
The 3 A's of WiMAX-enabled One-to-One Computing
Access
Why WiMAX?
Objections to WiMAX
WiMAX is not Wi-Fi
WiMAX Components
Relationship of WiMAX Range and Throughput for School Applications
Base Station and Student Density
Fixed vs. Mobile WiMAX
Why backhaul is important
Wireless Backhaul Considerations
Comparisons with Fiber
Spectrum Considerations
Access Conclusion
Affordability
WiMAX is inexpensive relative to other technologies
What does a one-to-one WiMAX-enabled laptop program cost?
Case Study: Palm Beach County School District, Florida
Savings on Existing Expenditures
Telecom and Textbooks
Other Instruction-Related Expenses
School assets
Government mandates-can a school district afford to NOT comply?
Conclusion
Applications
Literacy
Numeracy
Writing
Who benefits?
Parents
Teachers
Hall Monitors and Deans of Students
Administrators
Technical Applications
Textbooks
Video
Voice
Selling to school districts
Gauging the market
Revenue Potential
Extrapolating by student head count
Estimates based on Cahners Report
Estimates based on Sprint Nextel Press Releases
Who should do this?
Schools "roll your own"
Carriers
Wireless Internet Service Providers (WISPs)
WiMAX Service Providers
How to sell to schools
Long sales cycles
Facilitate across departments
Need to compete in RFI/RFQ/RFP processes
Need to partner with other vendors
Establish marketing intelligence database
Aggregate, aggregate, aggregate
Find the money: grants, etc
Get a success story, even if you have to give it away!
Conclusion and Recommendations
Recommendations
Schools and Instructional Institutions
Network Operators and Service Providers
Equipment Suppliers and Systems Integrators
List of Figures
Figure 1 Are networked student laptops inevitable?
Figure 2 Most US schools have computer labs with desktop computers networked
to the school's intranet content and applications
Figure 3 Access to a school computer lab is limited geographically
Figure 4 School connectivity for a majority of schools. For many kids,
technology ends at the school house
Figure 5 Campus-wide wireless network access with one-to-one laptop programs
extends network access campus-wide
Figure 6 WiMAX extends the school intranet content and applications to
the student home
Figure 7 A school district-wide WiMAX network connects the student to the
school's intranet content and applications
Figure 8 The 3 elements that comprise a telecommunications network: Access,
switching and transport (backhaul)
Figure 9 WiMAX performance parameters make it an excellent education technology
Figure 10 Wi-Fi serves a coffee shop or home. WiMAX serves a city
Figure 11 WiMAX nomenclature: base station and subscriber station
Figure 12 WiMAX base station and antenna combinations
Figure 13 WiMAX access or subscriber devices
Figure 14 Line of sight offers better range and throughput than non line
of sight
Figure 15 Link budget illustrated
Figure 16 On campus WiMAX delivers a throughput of multiple megabits per
second
Figure 17 A WiMAX-enabled laptop can enjoy a range of one mile with throughput
equal to DSL. WiMAX extends student access to the school's intranet content
and applications to the student's home
Figure 18 Note populated areas of Palm Beach County, Florida (where the
students live) are concentrated on the coast. Compare with figure below
for school locations and WiMAX coverage
Figure 19 Placing a WiMAX base station ate each of Palm Beach County Schools
172 schools covers a majority of the populated area of Palm Beach County
Figure 20 Backhaul supports WiMAX base stations, which in turn support
student at home internet access
Figure 21 Cover Palm Beach County, Florida at a cost of $7 million for
170,000 students = $41 per student in one-time CAPEX or lease for $1/month/student
on a 48 month lease or 5% of school district's per student annual annual
federal allocation
Figure 22 Satellite imagery of the US at night reveals concentration of
population more easily served by WiMAX
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Frank Ohrtman has almost 20 years experience in VoIP and wireless applications. He is the president of WMX Systems, LLC, a Denver, Colorado-based consulting and systems integration firm. Mr. Ohrtman learned to perform in-depth research and write succinct analyses during his years as a Navy Intelligence Officer (1981-1991) during which he specialized in electronic intelligence and electronic warfare. He is a veteran of U.S. Navy actions in Lebanon (awarded Navy Expeditionary Medal), Grenada, Libya (awarded Joint Service Commendation Medal), and the Gulf War (awarded National Defense Service Medal).
His telecommunications career began with selling VoIP gateway switches for Netrix Corporation to long distance bypass carriers. He went on to promote softswitch solutions for Lucent Technologies (Qwest Account Manager) and Vsys (Western Region Sales Manager). His consulting clients include national governments and tier one telephone companies.
Mr. Ohrtman is a Gerson Lehrman Group Scholar (http://www.glgcouncils.com) and serves as Dean of WiMAX for Applied Learning Solutions (http://www.e-als.com). He is a regular blogger and contributor to WiMAX.com (http://www.wimax.com) and annual presenter at WiMAX World (http://www.wimaxworld.com) as well as local Cisco Users Groups. Mr. Ohrtman serves as an advisor to Bush Telecommunications Pty Ltd and the Rural Broadband Consortium of Australia.
Mr. Ohrtman holds a Master of Science degree in Telecommunications from Colorado University College of Engineering (master's thesis: "Softswitch As Class 4 Replacement-A Disruptive Technology"), a Master of Arts degree in International Relations from Boston University and a Bachelor of Arts, Political Science, from University of Iowa
Frank may be reached at Frank@MindCommerce.com
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