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Published: January 2008
70 Pages (PDF)
Author: Frank Ohrtman
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Overview
The WiMAX Business Plan contains over seventy pages of high value content that will enable intelligent WiMAX investment and deployment decisions. While there some documents on the market forecasting only return on investment, this is the only WiMAX business plan available that will allow the buyer to focus on the WiMAX-specific services that every enterprise subscriber needs including specific industry verticals where the WiMAX pitch should be a "one-call close". The plan contains the latest Wall Street objections to WiMAX and how to defeat those objections. The plan provides alternatives for both residential and enterprise-based business plans.
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Key Benefits
- Compiled by WiMAX market veterans, it is perhaps the WiMAX Business Plan
is most tested business plan on the market
- The WiMAX Business Plan also includes keen insights to new markets and
business strategies
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Target Audience
- Cellular, wireless ISP's, cable TV MSO's, and fixed network service providers
- WiMAX vendors, start-ups, vendors, investors, and industry analysts
- 700 MHz auction bidders, spectrum holders, and investors
- IP backbone service providers and VoIP service providers
- Telecom regulators and government agencies
- Enterprise telecom and IT managers
- Municipal IT and telecom managers
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Table of
Contents
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Executive Summary
The 3 A's of the WiMAX-enabled Enterprise or Residential Service Provider
WiMAX as Access
IMS Vision
Why WiMAX as access technology?
WiMAX is not Wi-Fi
WiMAX Components
WiMAX Base Stations
Outdoor CPE
Indoor CPE
USB, Laptop card or similar
Femtocells
Independence from competitors or why backhaul is important
Wireless Backhaul Considerations
Voice (telephony): the "killer app" for WiMAX or "access" to telephone networks
VoIP Architecture
Video
Applications
Residential or Business Market?
Residential market
Business Market Applications: Generic
T1/DS3 Substitute = converged voice + data
Disaster Recovery
Combating high telecom costs and/or Building Diversity
Business Market Applications: Specific-Industry Verticals
Retail
Banking
Healthcare
Transportation
Utilities
Agriculture
Construction
Petroleum/Energy
Customer Service
"Reach vs Rich": Its your choice
Affordability: WiMAX
Lower CAPEX/OPEX = potential for faster RoI + profitability
Strategies: WiMAX service provider pitch to the enterprise
Custom Built WiMAX Network for Enterprise Private Use
Base Station and Enterprise Density
Affording WiMAX
Determining Affordability
What is over subscription (OSR)?
Spectral Efficiency
OPEX and CAPEX for a WiMAX Business Plan
Capital Expense Elements
Objections and suggested Responses
Exit Strategy
Summary
Appendix A Executive Biographies
Appendix B Financial Projections
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Frank Ohrtman has almost 20 years experience in VoIP and wireless applications. He is the president of WMX Systems, LLC, a Denver, Colorado-based consulting and systems integration firm. Mr. Ohrtman learned to perform in-depth research and write succinct analyses during his years as a Navy Intelligence Officer (1981-1991) during which he specialized in electronic intelligence and electronic warfare. He is a veteran of U.S. Navy actions in Lebanon (awarded Navy Expeditionary Medal), Grenada, Libya (awarded Joint Service Commendation Medal), and the Gulf War (awarded National Defense Service Medal).
His telecommunications career began with selling VoIP gateway switches for Netrix Corporation to long distance bypass carriers. He went on to promote softswitch solutions for Lucent Technologies (Qwest Account Manager) and Vsys (Western Region Sales Manager). His consulting clients include national governments and tier one telephone companies.
Mr. Ohrtman is a Gerson Lehrman Group Scholar (http://www.glgcouncils.com) and serves as Dean of WiMAX for Applied Learning Solutions (http://www.e-als.com). He is a regular blogger and contributor to WiMAX.com (http://www.wimax.com) and annual presenter at WiMAX World (http://www.wimaxworld.com) as well as local Cisco Users Groups. Mr. Ohrtman serves as an advisor to Bush Telecommunications Pty Ltd and the Rural Broadband Consortium of Australia.
Mr. Ohrtman holds a Master of Science degree in Telecommunications from Colorado University College of Engineering (master's thesis: "Softswitch As Class 4 Replacement-A Disruptive Technology"), a Master of Arts degree in International Relations from Boston University and a Bachelor of Arts, Political Science, from University of Iowa
Frank may be reached at Frank@MindCommerce.com
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