The Internet continues to make it difficult for traditional newspapers to survive, and some analysts and pundits are predicting that we'll see the last print newspaper go to bed for the last time within a generation. Web 2.0, Social Media and blogging - including citizen journalism - are quickly becoming the preferred way for many Americans to learn news, read commentary, and share opinions. It's no surprise then that Internet advertising dollars are shifting into the blogosphere - opportunities abound for individuals to monetize their blogs not only through display ad and pay-per-click ad placement on their blogs, but also through posts directly sponsored by advertisers and temporal blog "buys" where a given blog is sponsored by an advertiser over time. This report investigates the nascent sponsored-blogging market, how sponsored-blogging works, who the players are and how it makes money.

Sponsored-Blogging: Opportunities for Pay-for-Post Marketing pulls together the most pressing issues and considerations into one concise report, providing key insights and specific recommendations that bloggers, advertisers and ad networks can put to use immediately. Issues considered in this unique report include: CPMs relative to other internet ad modes; disclosure and transparency; mechanics; advertiser/blogger matching networks; market size.