Mobile location advertising has been discussed and executed for more than a decade – since the hey day of the ecommerce boom. Companies engaged in the discourse then included E*Trade, Gap, Exxon, NTT DoCoMo, Dentsu, Active Sky, SmartRotuaari, and many, many more. Japan, Korea, Finland, and Belgium took the lead in commer-cial deployment, while United States advanced in incremental pilot testing.

Today’s leaders recognize their predecessors – where they faltered and how they succeeded. However, this report will not delve into the past. We look at today and talk to top executives building their plans for 2012 and beyond.

This report presents location and proximity services that are successful and the companies behind the solutions.

In the report we target Tier 1 providers:

1. Mobile Ad Exchanges and Networks
2. Mobile Platform Developers
3. Mobile Content Providers
4. Mobile Ad Campaigns and Creators

Methodology

Companies are presented so that the audience may gain insight into the operational and financial levers of management. Activities that catapulted each company forward are highlighted in context of their business model.

Seasoned thought-leaders from within the executive teams of each company provide their expertise to detail a vivid picture of what it takes to succeed today and what technologies will provide unique value to the industry in 2012.