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Published: August 2007
10 Pages
Author: Mind Commerce Staff
Single-user $ 495 US
Company-wide $ 995 US
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Single-user
$ 495 US
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Company-wide
$ 995 US
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Overview
T-Mobile has made a groundbreaking step in Fixed-Mobile Convergence (FMC) by offering its @Home service. This Mind Commerce study is an evaluation of @Home usability including purchasing, set-up, and usage in many environments. Types of environments tested include @Home hotspot, T-Mobile hotspots, and various non-T-Mobile private and public hotspots.
We conclude the report with specific recommendations for T-Mobile that we believe would dramatically increase the value and utility of the service and provide unique differentiation for T-Mobile versus other potential competitive offerings from other carriers.
Our research will prove invaluable to those concerned with FMC services.
Target
Audience
- T-Mobile and its competitors
- Fixed and mobile telecom service providers interested in the success of their FMC offerings including T-Mobile, Verizon, at&t, and Sprint
- Vendors for the WiFi equipment, especially those involved in VoWLAN and
related hardware and software
- Marketing and strategy personnel concerned with FMC services
- Product management, engineering, and operations personnel responsible for
FMC implementation, operation, and support
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Key Questions Answered
- How easy is it to set and use up the T-Mobile @Home service
- What is the user experience in terms of hotspot connection, call quality
and the relationship to signal strength
- How are non-T-Mobile hotspots a factor and do they provide any service
value
- What should T-Mobile and others consider to improve FMC services of this
type that rely on WiFi hotspot access
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Table of
Contents
Disclaimer and Intellectual Property Notice
Introduction
T-Mobile @Home Service Overview
T-Mobile @Home Study Methodology
Experience at the T-Mobile Point-of-Sale
Installing T-Mobile @Home Service
Using T-Mobile @Home Service
Basic Operation
Voice Quality
Usage and Management Reports
Use of Phone in Public Locations
T-Mobile Hotspots
Non T-Mobile Hotspots
Summary and Recommendations
Competing Solution: Femto-cells
T-Mobile's Unique Position: Competitor to at&t and Verizon
Opportunity: T-Mobile to Partner with Hotspot Providers
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Copyright © 2002-2007 Mind Commerce LLC
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