Product Advisory
T-Mobile @Home

Published: August 2007
10
Pages
Author: Mind Commerce Staff

Single-user $ 495 US
Company-wide $ 995 US


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Single-user

$ 495 US
Company-wide

$ 995 US


Overview

T-Mobile has made a groundbreaking step in Fixed-Mobile Convergence (FMC) by offering its @Home service. This Mind Commerce study is an evaluation of @Home usability including purchasing, set-up, and usage in many environments. Types of environments tested include @Home hotspot, T-Mobile hotspots, and various non-T-Mobile private and public hotspots.

We conclude the report with specific recommendations for T-Mobile that we believe would dramatically increase the value and utility of the service and provide unique differentiation for T-Mobile versus other potential competitive offerings from other carriers.


Our research will prove invaluable to those concerned with FMC services.

 

Target Audience

  • T-Mobile and its competitors
  • Fixed and mobile telecom service providers interested in the success of their FMC offerings including T-Mobile, Verizon, at&t, and Sprint
  • Vendors for the WiFi equipment, especially those involved in VoWLAN and related hardware and software
  • Marketing and strategy personnel concerned with FMC services
  • Product management, engineering, and operations personnel responsible for FMC implementation, operation, and support

 

Key Questions Answered
  • How easy is it to set and use up the T-Mobile @Home service
  • What is the user experience in terms of hotspot connection, call quality and the relationship to signal strength
  • How are non-T-Mobile hotspots a factor and do they provide any service value
  • What should T-Mobile and others consider to improve FMC services of this type that rely on WiFi hotspot access
Table of Contents

Disclaimer and Intellectual Property Notice

Introduction

T-Mobile @Home Service Overview

T-Mobile @Home Study Methodology

Experience at the T-Mobile Point-of-Sale

Installing T-Mobile @Home Service

Using T-Mobile @Home Service

Basic Operation

Voice Quality

Usage and Management Reports

Use of Phone in Public Locations

T-Mobile Hotspots

Non T-Mobile Hotspots

Summary and Recommendations

Competing Solution: Femto-cells

T-Mobile's Unique Position: Competitor to at&t and Verizon

Opportunity: T-Mobile to Partner with Hotspot Providers



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