1.0 EXECUTIVE SUMMARY 3
2.0 INTRODUCTION 8
2.1 CASE STUDY: HOW LOCATION BASED SERVICE CAN BE USED WITH M-COMMERCE 11
2.2 LOCATION BASED SERVICE 12
2.3 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS 14
2.3.1 LOCATION BASED SERVICE GAMING 18
2.3.2 LBS REGULATIONS 20
2.4 HOW LOCATION COMMERCE EXACTLY WORKS 21
2.4.1 LOCATION SYSTEMS 23
2.4.2 MAP SYSTEM 25
2.4.3 CONCLUSION 27
2.5 THE FUTURE OF THE LBS 27
2.5.1 LTE BENEFITS FOR THE LBS 28
2.5.2 CONCLUSION 34
2.6 LOCATION COMMERCE CHALLENGES 35
2.6.1 USERS PRIVACY IN LOCATION COMMERCE 36
2.6.2 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE 39
2.6.3 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT 40
2.6.4 LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION 40
2.7 LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS 42
2.8 LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES 43
2.9 THE ACCEPTANCE OF THE NEW LOCATION COMMERCE APPLICATIONS 44
2.9.1 THE END-USER PERSPECTIVE 44
2.9.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE 45
2.10 LOCATION COMMERCE MARKET VALUE 2012-2017 49
2.10.1 FACEBOOK AND LOCATION COMMERCE 53
2.10.2 NEW LOCATION COMMERCE APPLICATIONS AND VENDORS 54
2.11 MOBILE LOCATION COMMERCE MARKET SCENARIOS IN THE NEXT FIVE YEARS 55
2.11.1 INTRODUCTION 55
2.11.2 FAST GROWING MARKET SCENARIO. 58
2.11.3 AN EXAMPLE ON HOW THE WIRELESS COMMUNICATIONS WILL BE: 59
2.11.4 THE WIRELESS COMMUNICATIONS IN 2015 61
2.11.5 SERVICES AND APPLICATIONS 65
2.11.6 SPECTRUM AND UNLICENSED BANDS 67
2.11.7 INTEGRITY, PRIVACY, AND SECURITY 67
2.11.8 DEVELOPMENT IN CHINA AND OTHER NICS 67
2.11.9 OTHER CHALLENGES 68
2.11.10 DIFFERENT WIRELESS SYSTEMS 68
2.11.11 SUMMARY 70
3.0 CONCLUSIONS AND RECOMMENDATIONS 71