MVNO Business Plan


Published: Jun 2011
Pages: 
104
Single User: 
$1,495.00
Company Wide: 
$4,995.00
Team License: 
$3,465.00

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This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Target Audience: 
  • While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups: MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies
Table of Contents: 

1. EXECUTIVE SUMMARY
A. THE BUSINESS
B. THE STRATEGY
C. THE MARKET
D. THE MANAGEMENT
E. THE FINANCIALS
F. THE COMPANY MISSION
G. THE CRITERIA OF MVNO
H. EXCEPTIONS
2. THE BUSINESS
A. REQUIREMENT ANALYSIS
B. DESCRIPTION OF SERVICES
C. TARGET MARKET
D. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
E. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES
F. DISTRIBUTION, PURCHASING AND REFILLS
G. STARTER PACKAGE
H. HANDSETS AND HARDWARE
I. GSM SYSTEM AND THE SIM-CARD
J. THE WEB-SITE AND CUSTOMER INTERFACE
K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE
L. BACK-OFFICE AND CUSTOMER CARE
M. THE NETWORK OPERATOR
N. REGULATORY
O. CHURN
3. THE OPPORTUNITY
A. OPPORTUNITY
B. STRATEGY
C. PROVISIONING AND MANAGEMENT
D. INFRASTRUCTURE
E. MULTI-IMSI APPROACH
F. MULTI-NETWORK VPN
G. SECURITY AND CONTROL
H. FORECAST
4. THE MARKET
A. US WIRELESS MARKET
B. PREPAID MARKETS
C. WHOLESALE
D. NEGOTIATION VECTORS
E. ANALYSIS ON SETUP COST
F. TERMINAL USAGE AND CONTROL
G. NETWORK USAGE AND CONTROL
5. MARKETING PLAN
A. GENERAL OVERVIEW
B. MARKETING IDEAS
C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS.
D. PARTNERING AND CO-BRANDING
E. LOYALTY PROGRAM
F. MIGRATION STRATEGY
6. FINANCIAL OVERVIEW
A. REVENUE STREAMS & COST CONSIDERATIONS
B. REVENUE GROWTH
C. FINANCIAL PROJECTIONS
D. FUNDING
E. EXIT STRATEGY
8. EXTENSIONS AND UPGRADES
A. SELECTION CRITERIA
B. TECHNICAL REQUIREMENTS
C. OTHER FACTORS
9. POTENTIAL MARKET SEGMENTS
10. THE MANAGEMENT TEAM AND PARTNERS
A. MANAGEMENT
B. BOARD OF ADVISORS AND PARTNERS
A. PARTNERS
11. COMPETITION
A. GENERAL OVERVIEW
B. PREPAID PLAYERS
B. SWOT ANALYSIS
C. PREPAID COMPETITION ANALYSIS
EUROPE VS. UNITED STATES
C. GENERAL OVERVIEW
12. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW
A. GENERAL OVERVIEW
B. GLOBAL OVERVIEW AND FORECAST
C. MVNO DRIVE IN EUROPE
D. MVNO DRIVE IN AMERICA
E. MVNO DRIVE IN MIDDLE EAST
F. MVNO DRIVE IN ASIA PACIFIC
13. CASE STUDIES
14. CONCLUSION

Categories: 
Infrastructure (general)
Strategy (Technology and Market)
Virtual Networks (mobile and fixed)

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