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Published: June 2006
146 Pages
Author: David H. Williams
Single-user $ 995 US
Company-wide $ 3,995 US
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Learn more about companies that are actually
leveraging mobile positioning such as A-GPS and TDOA to offer location-based
services (LBS)!! This report is part of a series with an exclusive focus on
companies in the wireless location space - location-based services, E911,
location-enabled Wi-Fi, and (selected) RFID companies.
Get an insider perspective, yet on a completely independent basis from
LBS industry analyst and consultant, David Williams. Microsoft is the world's
largest software company, with a near monopoly on personal computer operating
systems and a leading position in many PC application categories. While
Microsoft started its location-related product line in 1995, It is only
in the last 2 years has it begun to make a significant impact in the location
space. Its stated mission: Empower people/businesses to be more efficient
and make better decision through the power of location software. This report
provides an evaluation of company strategy, products, and business relative
to the LBS value chain.
Dimensions covered include:
- Business Strategy Assessment
- Technology Strategy Assessment
- Products and Services Strengths and
Weakness
- Market Position and Direction
- Competitive Position and
Defenseability
- Growth Prospects
- Business and Technology Risk
-
Patent Portfolio
- Report Card
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Table of Contents
1. Summary Report Card
2. Business Strategy Review
2.1 Strategic Focus
2.2 Product Strategy and Portfolio
2.2.1 LBS Platform
2.2.1.1 MapPoint 2000
2.2.1.2 MapPoint 2001
2.2.1.3 MapPoint 2002
2.2.1.4 MapPoint 2004
2.2.1.5 MapPoint 2006
2.2.1.6 MapPoint Web Service
2.2.1.6.1 Overview
2.2.1.6.2 MapPoint Location Server
2.2.1.7 Microsoft Location Finder
2.2.1.8 Virtual Earth
2.2.2 LBS Applications
2.2.2.1 AutoRoute
2.2.2.2 Streets and Trips
2.2.2.3 Pocket Streets
2.2.2.4 Windows Live Local
2.3 Competitive Positioning
2.4 Business/Operating Model
2.5 Marketing, Channel Strategy
2.6 Sourcing/Partnership Strategy (Business)
2.7 Investor Messages
2.8 Risk Management
3. Technology Strategy Review
3.1 Product/Service Design Strategy, Design Approach
3.2 Upgrade Plans, Roadmap
3.3 User Interface Sophistication
3.4 Platform Flexibility
3.5 Sourcing/Partnership Strategy (Technology)
3.6 Patent, IP Protection
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David H.
Williams
David Hilliard
Williams is an internationally-known expert in the wireless/mobile
communications field. His particular specialty is in Wireless Location,
including Wireless 911 (E911), Location-Based Services, Radio Frequency
Identification (RFID), and location-related Wireless Fidelity (Wi-Fi). He has
developed industry-leading business and technology strategies and implementation
approaches in these areas and provides consulting services to some of the
leading enterprises in the U.S., South America, and Europe. Mr. Williams is a
member of the Association of Public Safety Communications Officers (APCO) and
the National Emergency Number Association (NENA).
Mr. Williams has over
16 years of consulting experience working at the most senior executive levels.
Prior to founding E911-LBS Consulting, Mr. Williams was an Associate Partner
with Accenture, the world's largest technology consulting firm, and served as
Practice Director for inCode Wireless. He has also worked for Booz, Allen,
& Hamilton and Deloitte Consulting. He started his career as an electrical
engineer for Hughes Electronics.
Mr. Williams has an MBA in Information
Systems Management from The University of Texas at Austin, and a Bachelor of
Science in Electrical Engineering from Purdue University.
He is
married with four children, and resides in Wilton, Connecticut.
David
is available to answer questions and offer related consulting and training as
well as independent and customized research. David@MindCommerce.com |
Do you need independent E-911 and/or LBS consulting or training?
Mind Commerce also provides independent and customized research,
consulting, and training
Contact Mind Commerce: Click Here or email at:
Research@MindCommerce.com
Consulting@MindCommerce.com or
Training@MindCommerce.com
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Commerce Training
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(RFP) for special assignment
RFP@MindCommerce.com
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Copyright © 2002-2006 Mind Commerce LLC
Mind Commerce® is a registered service mark of Mind Commerce LLC
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