|
|
Published: September 2009
12 Pages
Author: Darren Bosik
Single-user $ 295 USD
Company-wide $ 995 USD
|
|
Click for Brochure
|
Two Ways to Order
(1) Order by FAX - CLICK HERE
(PDF)
or
(2) Order On-line with Credit Card (see below)
Order via Secure E-commerce
Click "Order Now"
below:
|
Single-user
$ 295 US
|
|
|
Company-wide
$ 995 US
|
|
|
Overview
DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging players that threaten its foothold during the next five years.
This report provides a concise and highly impactful analysis of DoubleClick's business prospects, competitive analysis, SWOT analysis, and the proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.
|
|
|
Key Findings
- DoubleClick has managed to maintain its leadership stronghold in the rapidly
evolving mobile advertising network landscape but is challenged by several
emerging players that threaten its foothold during the next five years.
- Brand marketers will increasingly depend on DoubleClick's extensive
advertising network to improve their clickthrough traffic and reach a more
sophisticated group of consumers who are using cell phones, WiFi-enabled PDAs
and other mobile devices to be entertained, shop, and find local merchants.
- DoubleClick must continue to add prominent brands to its network and
further develop its analytics capabilities or risk losing share to competing
companies such as AdMob and Third Screen Media.
- DoubleClick's
long-term growth will be focused on development of advanced digital advertising
properties, namely mobile video, browser-based
widgets, and dynamic content
for localized search.
- The authors would like to see DoubleClick leverage its Google muscle to foster partnerships with Apple and bolster its offerings for mobile application developers, a market that currently chalks up nearly $4 billion in sales and we expect to reach more than $10 billion by 2014. As mobile devices grow more sophisticated, users will come to expect easy access to more relevant and useful applications.
|
|
|
Target Audience
Media Buyers at Marketing and Advertising Agencies, and Corporate
Marketing Departments: Chief Marketing and Advertising Executives are
determining how best to allocate their budgets for 2010 and mobile is certainly
on their radar.
Mobile advertising networks: The suppliers enable
different types of mobile ads to be broadcast over mobile networks, in videos,
and in other mobile premium content.
Mobile search and content aggregators: Many are chasing
Google but the smaller vendors offer localized search capabilities.
Cellular phone providers. They carry the millions of text messages, some of
them sponsored, and are looking at ways to leverage mobile marketing campaign
data for their own use.
Mobile platform developers: These suppliers create videos,
games, downloadable applications for mobile that they in turn use to recruit
sponsorship opportunities.
Traditional media outlets: Broadcast television stations
and Internet properties are leveraging mobile to stream newscasts and other
premium content
Smartphone and PDA manufacturers: They provide the hardware that enable next-generation mobile content possible
|
|
|
Table of Contents
|
|
|
Executive Summary
Company Overview
Products and Services
DoubleClick Mobile
DoubleClick Advertising Exchange
DART for Advertisers (DFA)
Competitive Analysis
Millennial Media
Greystripe
AOL's Platform A/Third Screen Media
AdMob
Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis)
Strengths:
Weaknesses:
Opportunities:
Threats:
Summary and Recommendations
Demand Customization
Create realistic measurement plans
|
|
|
|
Do you need independent Mobile Marketing
and Advertising consulting or training?
Mind Commerce also provides independent and
customized research, consulting, and training
Contact Mind Commerce: Click Here or email at:
Research@MindCommerce.com
Consulting@MindCommerce.com or
Training@MindCommerce.com Click here for Mind
Commerce Training
Mind Commerce also accepts Request for Proposal (RFP)
RFP@MindCommerce.com
Go to Publications Main Page
Copyright © 2002-2009 Mind Commerce LLC
Mind Commerce® is a registered service mark of Mind Commerce LLC
|
|