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| Learn more about Mobile Marketing & Advertising Challenges and Opportunities |
| Mobile search technology vendors are doing a lot of soul searching these days over which business model will ring up the highest revenues from marketers looking to target consumers via mobile phones. The so-called "white label" mobile search technology providers say their model is best because consumers and advertisers are accustomed to the white bar that enables browser-based keyword searches. Meanwhile, other vendors say a text message-based business model will be preferred by mobile marketers. (More) |
Latest Research
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April 2008
Single-user $ 1,995 Company-wide $ 4,995
This report represents a qualitative and quantitative analysis of the role
of IP Multimedia Subsystem (IMS) in implementing rich multimedia applications.
Although there many potential IMS applications, this report focuses on
the following key rich multimedia applications: Video Calls, Unified Messaging,
Push-to-Talk, Wireless/Wireline Convergence, Online Gaming, and Video-on-Demand.
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April 2008
Single-user $ 995 Company-wide $ 2,995
This report evaluates a variety of IMS based applications. IMS applications
are evaluated on a world-wide basis with a case study perspective providing
analysis and conclusions for each application deployed by network operators.
Each application is defined and described, and real world commercial deployments
are analyzed.
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April 2008
Single-user $ 2,995 Company-wide $ 7,995
The report “Next Generation Network OSS/BSS Market and Forecast 2008-2013”
provides a comprehensive analysis of drivers and issues related to technical
and business aspects of OSS/BSS deployments and developments while forecasting
their growth over the next five years.
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April 2008
Single-user $ 295 Company-wide $ 795
Mobile Web: State of the Market, Technology, and Business Issues represents a comprehensive analysis of Mobile Web including history, concepts, requirements, implementations, services, and trends of the new evolving web technology. This publication also presents a comprehensive study for mobile web challenges confronted by users, developers, vendors, and service providers. It also includes case study analysis of Mobile Web applications and services.
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April 2008
Single-user $ 495 Company-wide $ 995
Who will be the big players in the future? What is this year's Killer Application? How will Mobile Widgets change our daily lives? What platforms are strongest for development of Mobile Widgets? How is developing for mobile platforms different than other application development? Mobile Widgets: Portable Applications on Mobile Platforms will address these questions and provide a foundation for understanding Mobile Widgets and the direction of developing applications on mobile platforms.
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April 2008
Single-user $ 795 Company-wide $ 2,995
The report provides a global view of LTE vs. WiMAX focusing on several
key areas: Spectrum Licensing Landscape, Standards Battle, Market Size
and Trends, Vendor Landscape, and Operator Landscape. For each of these
areas, this report presents the relevant market developments and facts
behind the deployment of LTE and WiMAX, and discusses the key factors that
will impact the success of each of these technology options. Each section
concludes with a ‘Face-Off’ Table that summarizes these factors, providing
a score for each of these key success factors, and totaling these scores
to provide an overall indication of the winner in each of the five major
areas assessed.
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Planned Research
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IPTV: Business Drivers, Models, Advertising and more
Wireless Sensor Networks: Presence Detection and Applications
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Mind Commerce Proudly Supports: Mobile Internet Portal Strategies
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